Little ones will love the adorable My First Peter Rabbit from Rainbow Designs Once Upon a Time nursery collection.

This gorgeous, baby soft Peter Rabbit toy, from the Beatrix Potter storybooks, makes the perfect first 'best friend' for baby to enjoy play time, story time and nap time with.

Suitable from birth and created from the softest fabrics, the My First Peter Rabbit from the Once Upon a Time nursery collection, is hand washable and makes a beautiful gift for baby.

Peter wears his traditional blue jacket with a cute embroidered radish motif and has the Peter Rabbit illustration on his foot.